Conscious Ventures

Hi Reader, If you're anything like me, you're sensing a shift in the digital eco-system. People are no longer falling for the same tactics. And I believe this is a growing trend. We are no longer willing to believe the outlandish claims and crazy revenue numbers. The time has come for real marketing advice. The issue is that those looking to learn genuine marketing principles are misled, by the popular cheap tactics. I spent years myself reading one more blog post, reading one more book,...

Hi Reader, If you're reading this now, we're in the midst of "Black Friday Season", and marketing seems to be on the minds of even those outside the industry. We are all exposed to the seemingly infinite sales messages, and advertisements aiming to get our attention. Another sale we can't miss. "The best deal of the year, buy this before the holiday season ends!" What used to start after Thanksgiving is now for many companies a month long sales push. Transforming from a small Black Friday...

Hi Reader, We are living in an incredibly pivotal time. All the information one could have ever dreamed of is at our fingertips. We are a few clicks away from conversing with someone on the other side of the world. Never before have we had access to so much. Both in products and in information. But at the same time, there is so much ignorance. We are more connected than ever, but also more alone than ever before. With all the technological progress we've made it seems as if other aspects are...

Authentic marketing, what a concept.To some, it doesn’t even seem possible.They hear the world marketing and automatically think of sleazy salesman and sleazy sales tactics.And honestly, that’s how I thought of it too. Especially when it comes to advertising.What is an advertisement but something trying to sell you on something?What is marketing but trying to trick us into thinking a product is better than it is?The unfortunate part is that I work in marketing. That I ran a business as a...

For any of online educational or information based business, marketing plays more of a role than any business owner would like to admit. In some ways, it is the business. How you talk about, frame, and position your product has an enormous impact on the perceived value.Beyond a pure utilitarian (think wifi or electric) product, perception is almost as important as content. In fact, value becomes a subjective measure that can change wildly from customer to customer based on how certain aspects...

The companies that last generations, the brands that changed the landscape, the creator you've been following for 10+ years.... Did they all use one genius marketing strategy or tactic? Can we boil their success down to some simple formula to follow to gain followers and traffic? If you think about this, even for a short time, you'll quickly find the answer to be no. But that's all that we, including myself as a "digital marketer", have looked for. What is the secret marketing strategy they...